Second Workshop on Game Theory in Marketing
June 4 - 6, 2007, HEC Montréal
The objective of this international workshop is to provide a forum to discuss recent advances in the applications of game theory to marketing problems. Topics include pricing, advertising and promotion strategies as well as conflicts and cooperation in marketing channels. To maximize interaction among participants, no parallel sessions are planned.
Abstract submission: March 15, 2007.
http://www.gerad. ca/colloques/ 2gtm/index. htm
[sursa romstudyabroad]
