PhD Consumer Perception and Evaluation of Product Designs Delft
University of Technology
Department of Product Innovation Management
Delft, 2628 CE (Zuid-Holland) ,
38 hours per week
Job description
Methods providing the opportunity to assess consumer reactions to product designs validly can give a company a competitive edge. The goal of this project is to develop a set of design perception dimensions used by consumers to describe and evaluate designs for durable consumer products. With these dimensions a valid and useful assessment can be made of perceptions. This helps companies in attuning the design of their products to their market proposition and the tastes and wants of the target consumers.
In the first stage of the project, the set of design perception dimensions will be gathered and tested on its reliability and validity. The second stage will be determined by the candidate and other interested parties. One option is to develop a computer tool in which the design perception dimensions are illustrated with pictures from different product categories.
This tool makes the meaning of the dimensions more clear, and – as designers are visual thinkers – will increase the use of consumer input about design preference in the design process. However the second stage can also be an investigation of the relation of these dimensions with segmentable variables such as demographics and lifestyle, an investigation into differences between countries in the perception or preference of the dimensions, or a study into whether preferred perception on the dimensions differs between certain groups of products. The Association of Dutch Designers (BNO) and market research agency Ruigrok are involved in the project.
This research project falls under the Consumer Preference (PFE-3) research sub-programme within the Product Functionality and Experience programme (see www.io.tudelft. nl, research programme).
Requirements
Required education/skills: Requirements
The applicant should have a Master's degree in Psychology or in Industrial Design Engineering. He or she should have followed courses in consumer behaviour or consumer research and in statistic data analysis, and must be interested in experimental research. Delft University of Technology is a bilingual organisation. Good command of English (written and oral) is essential, while good command of Dutch language is also preferred.
Workfield(s) :
- Teaching & Research(Scientific discipline: Behaviour and Society)
- Teaching & Research
Organization
Delft University of Technology
Department of Product Innovation Management
Delft University of Technology is a multifaceted institution offering education and carrying out research within the technical sciences at an internationally recognised level. Education, research and designs are strongly oriented towards applicability. TU Delft develops technologies for future generations, focusing on sustainability, safety and economic vitality. At TU Delft we work in an environment where technical sciences and society converge. TU Delft comprises 8 faculties, unique laboratories,
research institutes and schools.
School of Industrial Design Engineering
The School of Industrial Design Engineering at the Delft University of Technology is the oldest and largest academic institution of its kind in the Netherlands. Founded in 1965, the School has become a leading institute, both in education and research.
The Product Innovation Management department provides education and carries out research in the business administration of product development. The most important subjects are marketing and consumer research, management and organisation, and design methodology. What makes this department special is that these subjects are studied within the applied context of product development. One of the three sections within the department is that for Marketing and Consumer Research.
The Marketing and Consumer Research section has a PhD vacancy within the Consumer Perception and Evaluation of Product Designs research project.
Conditions of employment
Estimated maximum salary per month: eur 2000 - 2500
Maximum salary amount in Euro's a month 2472
Employment basis: Temporary for specified period
Duration of the contract: This position has a temporary basis of 4 years
Maximum hours per week: 38
Additional conditions of employment:
Conditions of employment
This position has a temporary employment basis of 4 years (48 months). The extent of this position is a maximum of 38 hours per week (1.0 FTE). The estimated PhD starting salary is based on scale P0, with a maximum of € 2,472 per month gross based on a full-time appointment and depending on experience. Benefits and other employment conditions are in accordance with the Collective Labour Agreement for Dutch Universities.
The successful candidate will be employed by the TU Delft for a fixed period of 4 years within which he/she is expected to write a dissertation leading to the Dr. title (PhD thesis).
With regards to selection, internal candidates take precedence over external candidates. TU Delft strives to increase the numer of women in higher academic positions; women are thus especially encouraged to apply.
Additional Information
Or additional information can be obtained through one of the following links:
- About the organization (http://www.io. tudelft.nl)
Application
You can apply for this job before 19-01-2007 (dd-mm-yyyy) by sending your application to:
Landbergstraat 15 2628 CE Delft Netherlands
E-mail: m.e.h.creusen@ io.tudelft. nl
When applying for this job always mention the vacancynumber AT IO 0616.
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