The University of Antwerp is a knowledge centre with 3.400 employees involved in ground-breaking and innovative research of international standing. The university takes special care to ensure optimum support and supervision of students, and pays constant attention to educational innovation. The University is an autonomous pluralistic institution that is committed to the enhancement of an open, democratic and multicultural society, and it pursues an equal opportunities policy.
The Department of Marketing of the Faculty of Applied Economics (University of Antwerp) will recruit a full-time
Pre-doctoral researcher / Ph.D. student
for a research project on
Customer co-creation: the nature and its impact during the innovation process of high tech services.
Promotor: Prof. Dr. Annouk Lievens.
Recent developments in information and communication technology (ICT) as well as the increasing digital nature of our society have led to new opportunities in customer integration during the innovation process. Innovation is a knowledge-based activity.
Using both qualitative (case study research) and quantitative research (survey & quasi-experimental research designs), we aim to investigate how customer involvement can contribute to knowledge creation and examine the impact of this customer co-created knowledge on the innovation performance of high tech services.
Profile:
Candidates should have:
an MA in (Applied) Economics, Business Administration or behavioral sciences;
an interest in marketing (services and innovation in particular) and a strong motivation to write a Ph.D. dissertation;
a strong academic record;
an excellent knowledge of English; a good knowledge of Dutch is a plus.
We offer:
An appointment as a full-time researcher in a stimulating research environment, starting as soon as possible (October 1, 2008 at the latest) until 30 June 2012.
Interested?
Please fill in your application form (http://www.ua.ac.be/main.aspx?c=*VACATURES&n=15761&ct=011072 and return it to Prof. Dr. Annouk Lievens by July 1, 2008 at the latest.
Postal address:
Prof. Dr. Annouk Lievens
Chairman Marketing Departement Faculty of Applied Economics
Prinsstraat 13
B 2000 Antwerp
For further information, please contact:
Prof. Dr. Annouk Lievens
Chairman Marketing Departement Faculty of Applied Economics
Peter Benoît Building Room Z 303
Visiting address : Kipdorp 61 2000 Antwerp
email:Annouk.Lievensua.ac.be, Tel. +32-3-275 50 41 or Mobile: +32-475 52 35 18.
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