Sensu Sticto Association would like to invite you for a training course Non(p)4mal realized within Youth in Action Programme (Action 4.3)
Idea of the project
All of us know how important non-formal learning in youth development is. That’s why we are working in different NGOs trying to help others through our projects. But during our work we meet all of those sceptical questions: What are you doing? Is it only fun? How do you want to help – you aren’t the government? Why are you doing this? Why do we need your work? And of course: What the non-formal learning is?
We know that in different countries recognition of this topic is at different level but most of us are still fighting with lack of understanding and information in the society. That’s why we would like to make our input in recognition of non-formal learning by a training course on Marketing of Non-formal Learning.
This training course will be based on Marketing Mix – the set of marketing tools used in business to pursue the marketing objectives in different target groups. We will combine this strategy with the example of good practice – example of realized project about recognition of non-formal learning. According to the Marketing Mix the training course will be divided into 4 components called“
The 4 Ps”:Product – what is our product? what would we like to promote? Place – what are our target groups? Where and how should we meet them?Promotion – what should we do to make our product visible and popular?Price – where can we find some fund for the activities (fundrising) ?
Participants : Youth workers, trainers, organisers and youth leaders who have experience in youth international encounters. Partners’ NGO from: Italy, Slovakia, Iceland, Bulgaria, Turkey, Poland, Greece, Finland, Romania, Hungary
Working language:
This project is advanced training course so we require high level of English
When&Where
The training course will be organized in 6-12 September 2008 in Poland (Bielsko Bia³a)
Organisers:
Sensu Stricto Association
Ul. Marii Sk³odowskiej – Curie 22
40-058 Katowice/Poland
If you have any questions don’t hesitate to ask Magdalena Dziurska(e-mail:
magdalena.dziurska@ sensustricto. org)
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